Evolving the look of the Olympic brand

Evolving the look of the Olympic brand

This new visible method has been produced to bolster the Olympic brand’s core values, although boosting consistency, recognition and influence across all IOC platforms, communications and publications.

Anchored by the Olympic rings – the famed image built by Pierre de Coubertin in 1913 – the Olympic Games have prolonged been one particular of the most broadly recognised makes in the world. But with the gradual evolution of this manufacturer in excess of the past 100-moreover decades, the IOC recognised the need to build a extensive foundational identity, built for use across all mediums and channels.

“For 125 yrs the Olympic Online games have conveyed a information of inclusivity, universality and hope,” explains Marie Sallois, Model Management Director at the IOC. “It was time to provide together these timeless values in a comprehensive Olympic model identification that’s current not only in the course of the Games, but also from flame to flame.”

Featuring new features this kind of as a few custom-made typefaces and a collection of graphic equipment and illustrations, the new manufacturer glimpse presents a thorough structure process that balances consistency and adaptability. Each and every component has been built to reflect the hopeful, universal, inclusive, lively and progressive characteristics of the Olympic model, for use across publications, electronic, surroundings style and much more.

“The developed brand name pushes further more the Olympic model identity by means of a vibrant extended palette based on the Olympic colours, inspirational illustrations and tailor-made typography,” points out Might Guerraoui, Head of Brand Administration at the IOC. “It’s about leveraging a new style and design program to converse the brand values with emotion.”

The new design and style method is now in use across a vast range of internal and external IOC channels and projects, with digital platforms this sort of as Olympics.com and the Olympics application at this time going through a full model overhaul to align with the evolved identification and connect with audiences in new, additional impactful techniques.

The whole model rollout is expected to be concluded by the Olympic Online games Paris 2024, with all future editions of both equally the Olympic Online games and the Youth Olympic Online games established to element the progressed brand name id.

New brand factors are also anticipated to be unveiled in the future. In the coming months, a new established of Olympic sports activities and common pictograms will be debuted, giving a language-neutral, gender-neutral icon technique for the Olympic identification. New illustrations will also progressively be included to enrich and update the present model property though permitting for continuing engagement with artists and artistic talent.

The advanced brand identification was produced by Canadian agency Hulse & Durrell, in collaboration with the IOC and a crew of international artists, typographers and designers.