SIGNA Sports United appoints Max Heimann as CEO, Internetstores Group

SIGNA Sports United appoints Max Heimann as CEO, Internetstores Group
SIGNA Sports United appoints Max Heimann as CEO, Internetstores Group

Stuttgart, 07 June 2022 

SIGNA Sports United (SSU) the specialist online sport retail and tech company, has appointed Max Heimann as Chief Executive Officer (CEO) of Internetstores Group. Heimann will lead SSU brands such as, Probikeshop, Addnature and CAMPZ across Europe. 

Heimann will join the firm in mid-August 2022 from Otto Group. He will succeed Robert Polland, who has been interim CEO since September 2021. 

Stephan Zoll, CEO of SSU, said of Heimann’s appointment: ‘I am delighted Max will be joining us. He brings strong retail and digital expertise as well as excellent leadership to the role. I am confident that he will continue to build on the success of our bike and outdoor businesses across Europe. I would also like to take this opportunity to thank Robert Polland, who worked tirelessly over the past year. Under his guidance, we have continued to strengthen the foundations on which to further grow our business.’ 

At SSU Heimann will be tasked with growing Internetstores into a connected platform for consumers, brands and retailers. ‘I am excited to join SSU at this point in their growth story and help to build on the success already achieved. The bike and outdoor sectors are some of the fastest growing in Europe and SSU and its leading brands are at the forefront of market development, ‘said Heimann. 

Heimann is a member of the management board at the Manufactum Group, an Otto Group subsidiary, where he is responsible for digital as well as brick and mortar sales, customer services, logistics and technology. Prior to Manufactum, Heimann worked at Otto Group Holdings from 2011 to 2016 and Oliver Wyman from 2001 and 2011. 

About SIGNA Sports United: 

SIGNA Sports United (“SSU”) is an NYSE listed specialist online sports retail and tech company. We own companies and brands in various sports including bike, tennis, outdoor and team sports. We sell equipment and sports apparel via our 100 own online stores, collaborate with 600+ independent brick and mortar shops, and partner with 1500+ sports brands. Together we serve 7+ million customers making us the world’s largest online bike and online tennis specialist retailer. SSU companies and brands include Wiggle, Chain Reaction Cycles,, Bikester, Probikeshop, CAMPZ, Addnature, Tennis-Point, TennisPro, and OUTFITTER. 

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