![How a sports apparel company helped one Virginia health system pivot to reusable gowns How a sports apparel company helped one Virginia health system pivot to reusable gowns](https://www.healthcaredive.com/imgproxy/6Y2fi09dhYNJSlP8FmoKJy8v92G8jgXgZiNcSneojfw/g:ce/rs:fill:770:364:0/bG9jYWw6Ly8vZGl2ZWltYWdlL05vLUxvZ28tQUFNSS1MZXZlbC0yLWdvd24tTW9kZWwtUFVMTC1DT1JELWhlcm8uanBn.jpg)
How a sports apparel company helped one Virginia health system pivot to reusable gowns
It started with a marketing email sent to avid rowers in the spring of 2020. JL Racing, the apparel brand well-known among rowing aficionados, was asking for industry contacts in the healthcare field. The family-owned company was attempting to…